伟大领导者如何激励行动

How do you explain when things don't go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?

当事情的发展出乎意料之外的时候，你怎么解释？换句话说，当别人似乎出乎意料地取得成功的时候，你怎么解释？

For example: Why is Apple so innovative? Year after year, after year, they're more innovative than all their competition. And yet, they're just a computer company.

比如说，为什么苹果公司创新能力这么强？这么多年来，年复一年，他们比所有竞争对手都更加具有创新性。而其实他们只是一家电脑公司。

About three and a half years ago, I made a discovery. And this discovery profoundly changed my view on how I thought the world worked.

大概三年半之前，我有了个新发现。这个发现完全改变了我对这个世界如何运作的看法。

As it turns out, there's a pattern. All the great inspiring leaders and organizations in the world think, act and communicate the exact same way.

那就是我发现了一种模式。世界上所有伟大的令人振奋的领袖和组织，思考、行动、交流沟通的方式都完全一样。

If Apple were like everyone else, a marketing message from them might sound like this: "We make great computers. They're beautifully designed, simple to use and user friendly. Want to buy one?"

如果苹果公司跟其他公司一样，他们的市场营销信息就会是这个样子："我们做最棒的电脑。设计精美，使用简单，界面友好。你想买一台吗？"

Here's how Apple actually communicates: "Everything we do, we believe in challenging the status quo. We believe in thinking differently."

这是苹果公司实际上的沟通方式："我们做的每一件事情，都是为了突破和创新。我们坚信应该以不同的方式思考。"

Most people don't know about Samuel Pierpont Langley. He had 50,000 dollars from the War Department, worked at Harvard and the Smithsonian.

大多数人都没听说过塞缪尔·兰利这个人。国防部给了他5万美金作为研制飞行器的资金。他在哈佛大学工作过，也在史密森尼学会工作过。

A few hundred miles away in Dayton, Ohio, Orville and Wilbur Wright had none of what we consider to be the recipe for success. They had no money.

The first 2.5% of our population are our innovators. The next 13.5% are our early adopters. The next 34% are your early majority.

我们的社会中有2.5%的人是革新者。13.5%的人是早期的少部分采纳者。接下来34%是早期接受的大多数。

People who stood in line for six hours to buy an iPhone when they first came out... These are the people who spent $40,000 on flat-screen TVs when they first came out.

这是一批在iPhone上市的头几天去排队等六个小时来购买的人...这是一批在平板电视刚推出时会花4万美金买一台的人。

In the summer of 1963, 250,000 people showed up on the mall in Washington to hear Dr. King speak. They sent out no invitations, and there was no website to check the date.

1963年的夏天，25万人聚集在华盛顿特区聆听马丁·路德·金博士的演讲。那时既没有发请帖，也没有可能在网上查看日期。

"I believe, I believe, I believe," he told people. And people who believed what he believed took his cause, and they made it their own.

"我相信，我相信，我相信。"他总是这么跟别人说。而那些和他怀有同样信念的人受了他的启发，他们也开始将自己的信念告诉别人。

Leaders hold a position of power or authority, but those who lead inspire us. We follow those who lead, not because we have to, but because we want to.

当官的只是占据在有权力和威严的位置上，但是只有具有领袖素质的人才能激励我们。我们跟随领袖，不是因为我们必须这样做，而是因为我们愿意。

By the way, Dr. King gave the "I have a dream" speech, not the "I have a plan" speech. Leaders and those who lead inspire us.

顺便说一下，金博士的演讲是"我有一个梦想"，而不是"我有一个方案"。当官的和那些真正领袖的区别在于是否能激励我们。